YILEE is a Seoul-based label founded by Lee, envisioning a wild yet romantic future.
Born in Seoul, Lee moved to London to pursue her Bachelor of Arts in Menswear at the London College of Fashion, followed by a Master of Arts in Womenswear at the Royal College of Art in 2023. This journey shaped her distinctive approach, blending avant-garde experimentation with meticulous craftsmanship.
Lee explores the tension between untamed, avant-garde elements and timeless, handcrafted elegance. This vision is realised through bold, experimental silhouettes, exquisite details, and unorthodox pattern cutting, evoking both wild and romantic sensibilities. Rather than being rapidly consumed by observers or wearers, her collections aim to present a timeless beauty that can be cherished and lasts for years.
She also embodies a strong commitment to ethical production. Every piece is locally crafted in her Seoul studio and factory, ensuring exceptional quality while minimising overproduction.
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